Network video
IP surveillance solutions

Making the difference for retail

In the retail industry, network video systems provide a whole new level of pro-active surveillance and monitoring. Network video technology not only offers superior loss prevention. It can also be used to boost sales, improve staff and customer security, optimize store layouts, boost productivity, count people, monitor flow control, and many more key functions.

So the return on investment is very fast. In other words, whether you run a single shop or a whole chain of malls, network video makes a noticeable improvement in your bottom line. That’s why it belongs in the toolset of any successful retail operation.
 

Protect employees, customers and business

The retail industry faces tough challenges. Theft and inventory shrinkage are obvious causes of lost profit that are traditionally fought with surveillance systems. Retail surveillance using network video solutions offers instant benefits to your business. Not only by helping you win the battle of protecting your business, by preventing crime, but also by making major positive contributions to planning and maximizing your profits in so many other ways.
 

Keep an eye on the daily business

An IP-based video surveillance system provides a way to capture and distribute video over any kind of IP network.

With an Internet connection, shop owners, managers and security experts can comfortably monitor multiple stores from their desk. For convenience and security, recordings should be stored at a remote location.

 

Integration with other systems

Today many different systems are used in most successful retail businesses. IP-Surveillance solutions comply with open industry standards and can easily be integrated into and triggered by other systems. For example, the IP-Surveillance system can be combined with electronic cash registers to ensure that every transaction is monitored. Alarm functionality and customer counting applications are other possible extensions.
 

Prevent insurance fraud

An increasing problem for large retailers is people who fake injuries, for instance by "slipping and falling" in a store, and then sue the owner for compensation. Intelligent video applications can help retailers reject dishonest claims and prove their point with visual evidence. To help the police secure convictions against criminals, the recorded material must have sufficient image quality to allow for number plate and facial recognition.

More about the benefits of going digital
 

Making the most of your video surveillance system

Apart from meeting the essential surveillance needs, video applications can also improve store management in other ways. Strategically placed cameras can be used to observe, record and measure consumer activity, leading to better staff planning and store layout.

Application Description
POS integration Capture transaction data from the point-of-sales system together with video recordings for an integrated shrink management solution.
Video motion detection Moving objects entering a specific area can trigger images to be stored for later analysis. Pre/post-alarm buffers can secure critical images before and after the event.
More about video motion detection
People counting Analysis for staff planning and entrance management. You can monitor customers per hour, day or week over the network. Zone monitoring in a retail management system helps matching customer traffic with the needs for staffing levels and openings hours.
Lane monitoring Keep customer coming back. Determine the number of cash registers to open in order to speed customer throughput.
Slip and fall Reject dishonest claims from people who fake injuries and make false insurance claims.
License plate recognition Capture information on every vehicle that enters or leaves a garage or gas station.
Customer story: Enhanced security and improved service in some of Finland’s largest parking facilities

Return on investment

Retailers today are facing a number of challenges where  modern and reliable video surveillance systems can make a difference: armed robbery, break-ins, vandalism, shoplifting, drive-offs, inventory shrinkage, employee theft and insurance frauds.

With a networked video solution, retailers can better manage inventories, loss and fraud. IP video technology integrates easily with many other systems used in retail stores, such as point-of-sale and access control systems. The more uses for the video surveillance system, the higher the return on investment.

The reasons to invest in a modern video surveillance system are many. No matter what retail business you are in - ranging from supermarkets, shopping centers, malls, retail outlets, to 24-hour convenience stores, liquor stores, grocer stores, mini-markets and gas stations - your business can benefit from IP video surveillance.

 

RETAIL NEWS

Keep yourself informed about the latest in retail surveillance.

White paper
A smarter way to mind the store (Axis white paper, pdf)
A smarter way to mind the store:
IP video surveillance (pdf)
A guide for retail managers and executives on the advantages of IP video surveillance and management systems.
Upcoming retail events
where you find network video
NRF Loss Prevention Conference and EXPO
June 23–25, 2008
Orange County Convention Center, Orlando, United States
TOPSS Technology and Operations Store Summit 2008
10-12 June, 2008 
Las Vegas, United States
Retail Loss Prevention Europe 2008
7-8 October, 2008
London, United Kingdom 
Retail Loss Prevention Europe 2008
Retail surveillance news
Checkpoint Systems adds a new video security solution to CheckView™  
(2008-05-13 www.checkpointsystems.se)
Retailers warm to network video surveillance
(2008-04-17 Talking Retail) 
Spiritech appointed North American Distributor for Cognimatics TrueView People Counter
(2008-03-20 pr-usa.net)
Five reasons for network video (pdf)
(2008-02 Integrated Solutions For Retailers)
Security to the fore (pdf)
(2008-02 RetailME)
Loss prevention executive interviews
(2008-01 www.eyeforretail.com)
Winning Trends in Loss Prevention (2008-01 www.retailsystemsresearch.com)
Full Visibility – the Key to Retail Intelligence
(2007-11-12 www.milestonesys.com)
The State of the Loss Prevention Industry: 2007 Update
(2007-10-18 www.securityinfowatch.com
Retail market uptake on IP video to be strong
(2007-10-12 www.securityinfowatch.com
EU surveillance tools proliferate
(2007-10-11 www.itweb.co.za)
McDonald’s Manages Loss Prevention and Security with an Integrated POS and IP Video Surveillance Solution
(2007-10-10 www.milestonesys.com)
Loss Prevention - tackling retail shrinkage to accelerate business performance (2007-07-19 www.theretailbulletin.com)
Loss prevention research study:
Major retailers misperceive shrink

(2007-07-16 www.businesswire.com)
Retail Security: Return on Investment
(2007-07-06 www.asmag.com)
Cognimatics to launch world’s first camera embedded people counter
(2007-05-30 www.cognimatics.com)
Fighting retail fraud improves the bottom line (pdf)
(2007-05-25 www.extenda.com)
A smarter way to mind the store: IP video surveillance (pdf)
(2007-05-14 www.axis.com)
Axis to highlight value of network video in retail systems at Retail Solutions 2007
(2007-03-23) www.ibtretail.com)
Axis cameras keep an eye on retail growth
(2007-01-18 www.prosecuritytalk.com)
Axis Communications welcomes you to learn more about how network video makes the difference for retail
Network video has
revolutionized the way retailers
work with loss prevention
Network video news
Frost & Sullivan Names IBM the 2008 North American Video Surveillance Software Company of the Year
(2008-04-18 CNNMoney.com) 
Axis takes video surveillance to new heights
(2008-04-02 www.axis.com)
Axis explores future trends
(2007-10-12 www.itweb.co.za)
Axis strengthens fixed dome portfolio with ultra-compact network cameras
(2007-09-24 www.axis.com)
Axis introduces first fixed dome network camera offering megapixel in MPEG-4
(2007-05-21 www.axis.com)
Unique Auto-flip feature in new Axis Pan/Tilt/Zoom network camera allows 360 degree panning surveillance
(2007-05-21 www.axis.com)
Axis strengthens product portfolio to meet growing demand for megapixel network cameras
(2007-05-21 www.axis.com)
Axis partners with IBM for network-based surveillance solutions
(2007-03-29 www.axis.com)
Axis introduces compact, video encoder with Power over Ethernet for discreet video surveillance
(2007-03-26 www.axis.com)
Axis to highlight value Of network video in retail systems at Retail Solutions 2007
(2007-03-24 www.itbretail.com)
IP video surveillance system installed in electronic appliance chain,
in Swedish only

(2007-03-16 www.checkpointeurope.com)
Axis introduces a complete, full frame rate video server solution to meet expanding analog CCTV demands
(2007-01-30 www.axis.com)