In the retail industry, network video
systems provide a whole new level of
pro-active surveillance and monitoring.
Network video technology not only offers
superior loss prevention. It can also be
used to boost sales, improve staff and
customer security, optimize store layouts,
boost productivity, count people, monitor
flow control, and many more key functions.
So the return on investment is very fast. In
other words, whether you run a single shop
or a whole chain of malls, network video
makes a noticeable improvement in your
bottom line. That’s why it belongs in the
toolset of any successful retail operation.
The retail industry faces tough challenges.
Theft and inventory shrinkage are obvious
causes of lost profit that are traditionally
fought with surveillance systems. Retail
surveillance using network video solutions
offers instant benefits to your business.
Not only by helping you win the battle of
protecting your business, by preventing
crime, but also by making major positive
contributions to planning and maximizing
your profits in so many other ways.
Keep an eye on the daily business
An IP-based video surveillance system provides a way to capture and distribute video over any kind of IP network.
With an Internet connection, shop owners, managers and security experts can comfortably monitor multiple stores from their desk. For convenience and security, recordings should be stored at a remote location.
Today many different systems are used in most successful retail businesses. IP-Surveillance solutions comply with open industry standards and can easily be integrated into and triggered by other systems. For example, the IP-Surveillance system can be combined with electronic cash registers to ensure that every transaction is monitored. Alarm functionality and customer counting applications are other possible extensions.
An increasing problem for large retailers is people who fake injuries, for instance by "slipping and falling" in a store, and then sue the owner for compensation. Intelligent video applications can help retailers reject dishonest claims and prove their point with visual evidence. To help the police secure convictions against criminals, the recorded material must have sufficient image quality to allow for number plate and facial recognition.
More about the benefits of going digital
Apart from meeting the essential surveillance needs, video applications can also improve store management in other ways. Strategically placed cameras can be used to observe, record and measure consumer activity, leading to better staff planning and store layout.
| Application | Description |
|---|---|
| POS integration | Capture transaction data from the point-of-sales system together with video recordings for an integrated shrink management solution. |
| Video motion detection |
Moving objects entering a specific area can trigger images to be stored for later analysis. Pre/post-alarm buffers can secure critical images before and after the event. More about video motion detection |
| People counting | Analysis for staff planning and entrance management. You can monitor customers per hour, day or week over the network. Zone monitoring in a retail management system helps matching customer traffic with the needs for staffing levels and openings hours. |
| Lane monitoring | Keep customer coming back. Determine the number of cash registers to open in order to speed customer throughput. |
| Slip and fall | Reject dishonest claims from people who fake injuries and make false insurance claims. |
| License plate recognition |
Capture information on every vehicle that enters or leaves a garage or gas station. Customer story: Enhanced security and improved service in some of Finland’s largest parking facilities |
Retailers today are facing a number of challenges where modern and reliable video surveillance systems can make a difference:
armed robbery, break-ins, vandalism, shoplifting,
drive-offs, inventory shrinkage, employee theft
and insurance frauds.
With a networked video solution, retailers can better manage inventories, loss and fraud. IP video technology integrates easily with many other systems used in retail stores, such as point-of-sale and access control systems. The more uses for the video surveillance system, the higher the return on investment.
The reasons to invest in a modern video surveillance system are many. No matter what retail business you are in - ranging from supermarkets, shopping centers, malls, retail outlets, to 24-hour convenience stores, liquor stores, grocer stores, mini-markets and gas stations - your business can benefit from IP video surveillance.
| Industry solutions |
|---|
| IBM Retail |
| Cameramanager.com |
|
Checkpoint
Shrinkage, CCTV Systems |
| Cognimatics |
| Crosscan |
| Extenda |
| Genetec |
|
Milestone Systems A/S XProtect™ Transact |
| Mirasys Retail Solution |
| Neto Baltic – CheckView |
| Spiritech |
| Sysrepublic |
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